Course | Description |
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SIM 329 Venue Management | This course will review and examine the principles and practices associated with managing a public assembly venue and the nature of the business surrounding it. The emphasis will be on assisting the student in understanding the concepts related to this relatively new professional field. Real world examples will be used to illustrate the concepts and principles. Ideally visits to local venues and guest speakers from the industry would be part of the course. |
SIM 331 Legal Environment in Sports Industry | This course focuses on legal aspects of sports and leisure industry, including tort and contract law, civil litigation, product and personal liability laws, athletic licensing and intellectual property laws, and contractual law framework used by sports and leisure organizations. Using legal case studies as a framework, students will further explore sports law and sports ethics, and the complex and interdependent relationship the two areas have when dealing with issues in sports and leisure management. |
SIM 338 Sports Economics | This course applies basic macro and micro economic theories to the analysis of economic issues in sports, leisure, and recreation industries. Topics covered include the history of the development of sports markets, the role of economics in the analysis of these markets, and the demand for activities, facilities, equipment, travel, and other related operations. Issues and functions related to sports and leisure management such as pricing of products/services, financial management, long-term capital investment, and capital and operational budget management are addressed in detail. |
SIM 343 Marketing Strategies in Sports Industry | This course focuses on sales, marketing and marketing communication functions in sports, leisure, and recreation management environments. In addition to market research process for target market and market segmentation, students will examine marketing communication and sales strategies essential for sports and related industries in effectively communicating their message and promoting their products and services in an integrative and synergistic manner. |
SIM 348 Financial Management in Sports Industry | Building on knowledge acquired from financial and managerial accounting courses, students will study financial decision making process utilized by management in sports and related industries. Short term as well as long term corporate finance and managerial decisions of sports and leisure organizations will be examined in detail. The economic model of financial risk and the time-value of money as well as capital structure and operational budgeting will be explored. Using case studies as learning tool, this course will attempt to explain corporate finance and financial decision making in the context of sports and related industries. |
SIM 398 Sales and Retail Management | This course prepares management students in sports and other industries to become effective sales and retail managers in today’s hyper-competitive, unpredictable, and culturally diverse economic environment by integrating current technology, research, and strategic thinking. Topics like sales and retail planning, customers and market analyses, retail inventory management, and sales force development are explored in detail. |
SIM 401 Sports Communication | This course focuses on the main aspects of managing sport facilities including arenas, stadiums, gymnasiums and health centers, and athletic complexes. Students will focus on acquiring business, operational, and logistical skills and techniques in managing sports facilities. The emphasis is on strategic and functional aspects of managing sports and leisure facilities of various sizes and scope. |
SIM 402 Sports Psychology | Sports Psychology is the study of psychological and mental processes that influence and are influenced by participation in sports and exercise and varying performance levels in sports and exercise. This subfield also studies the psychological aspects of health, sports, lifestyles and exercise. This course is designated as upper level as students will be expected to have the skills to conduct research using primary sources, analyze the research and discuss applications of the research findings. |
SIM 403 Technology in Sports | This course examines the multiple dimensions of technology in the sport industry today. Students will be introduced to the field of sports technology by exploring the strategies and innovations being used within the field, while analyzing the reasons and decisions for doing so in today’s highly competitive industry. Additionally, some of the topics students will explore throughout the course are advancements and leading technologies in the different sports today, technology and consumer impact today, apparel implementation and design, ethical decision making and the use of technology, etc. and the impact these have on today’s competitive industry. |
SIM 404 Sports Industry Management Internship/Fieldwork | Case materials and contemporary theory are used to help define the role of the Human Resources Manager and to develop the skills and perspectives necessary to successfully function in this capacity. Topics will include employee training and development, selection, job evaluation, disciplinary cases, compensation programs, wage and salary administration, labor relations, federal regulations in the workplace, motivation, and safety and security. |
SIM 410 Sports Events Operations Management | This course focuses on skills and competencies required in the designing, planning, implementing, and evaluating of sport events. Students focus on acquiring business, operational, and logistical skills and techniques in managing sports events. The central focus is on the experience of the sports event consumer, which ultimately determines the level of success sports and recreation events achieve. |
SIM 490 Management Strategies in Sports Industry | This capstone course for B.S. degree in Sports Industry Management examines how organizations in sports, leisure, and related industries develop strategies for new products and markets, while simultaneously balancing sustainability and efficiency of their current operations. Main component of strategic management including environmental assessment, strategy formulation, strategy implementation, and strategic control will be used as a framework to examine short-term and long-term strategies of sports businesses. Strategic issues and concerns specific to sports industry will also be investigated through a case-study based strategic audit of sports businesses. |