Course | Description |
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MKT 300 Consumer Behavior | The course overviews consumer behavior principles and addresses its application within the marketing function as an effective market segmentation/product development/ marketing communications tool. Course topics focus on the dynamics of consumer behavior from both individual and group perspectives and models of buying behavior. |
MKT 310 Marketing Management | In this course, management theory and concepts are applied to the field of marketing. Topics will include market segmentation, the role of technology, and the application of sound management decision-making techniques to marketing situations. Global and domestic opportunities and the effect of cultural differences will also be examined in the context of marketing management. Students will be expected to analyze and interpret marketing management information and to integrate research, analysis and strategy into a marketing plan. Ethics and social responsibility in the marketing environment will also be integrated into course coverage. |
MKT 320 Advertising | The course studies the role of advertising within the overall framework of the field of marketing. The course covers the communication process, analysis of media alternatives, target markets, and the creative aspects of advertising and campaign preparation. |
MKT 335 Sport/Event Marketing | This course will provide both an introduction to the concepts and theories unique to sport marketing as well as a review of the principles of marketing in the context of sports. The emphasis will be on sponsorships, promotions, publicity, public relations, and facility marketing. We will look at Sports Commissions/Convention Bureaus and how these organizations market their cities to attract events. We will also examine global marketing as it applies to major professional organizations such as the National Football League, National Basketball Association and Major League Baseball. Finally, the course will cover how the corporate world uses sport as a communication platform. |
MKT 410 International Marketing | This course focuses on the growing importance of the international marketing operations of multinational firms. The student’s perception of marketing management’s domain is expanded from the domestic environment to the global market place—examining the opportunities, problems, and challenges. Considerable emphasis is placed on creating sensitivity to social, cultural, and political factors in designing marketing strategies abroad. Other topics include techniques of researching and entering overseas markets, product planning, pricing, international distribution, international promotion, financing, and communication. |